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Corporate Central Defines the Credit Union Difference in #iCreditUnion Video

MUSKEGO, Wis. – May 16, 2018 – Corporate Central Credit Union is shining a spotlight on the credit union movement with a video that identifies why people choose credit unions as both their employer and financial partner. By exploring the deep emotional connection members and staff have with their credit unions, the video raises awareness of the positive impact that credit unions have on individuals, families, communities, and the world.

iCreditUnion Video Snippet

Watch the video that asks credit union members and employees: Why do you credit union?

“To tell the story of ‘the credit union difference,’ we asked credit union members and employees a simple question: Why do you credit union?” said Chris Felton, Corporate Central President/CEO. “With this video, we not only celebrate what credit unions truly mean to the livelihoods and life satisfaction of millions of people worldwide, we also help define ‘credit union’ as a verb, an action, and a way of life.”

Debuted at Corporate Central’s 2018 annual meeting this month, the video’s diverse collection of perspectives inspires conversation about the reasons why credit unions need to exist and to succeed.

“We encourage credit unions, employees, and members to share this video on social media using #iCreditUnion,” Felton said. “Sharing the message will infuse energy into the movement, create greater awareness of the credit union mission, and inspire more people to choose credit unions as life-long financial partners and employers.”

The video was created by Credit Union Story, a Milwaukee-based advertising agency specializing in credit union marketing.

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Corporate Central Credit Union
6262 South Lowell Place, Muskego, WI 53150
Phone: (800) 242-4747 | Fax: (414) 427-3700
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