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InterLutions Receives Diamond Award for Outstanding Marketing, Business Development

Muskego, Wis. -April 3, 2017 - InterLutions, Corporate Central’s wholly-owned CUSO, was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

“The InterLutions marketing campaign reveals how the power of collaboration through I-Care helps credit unions provide better healthcare at a lower cost to their employees,” said Jesse Kohl, President
of InterLutions. “Together with participating I-Care credit unions, we are spreading the word about how  I-Care not only solves the healthcare challenges we all face, but also strengthens the credit union movement as a whole. We couldn’t have won this award without the credit union members who provided us with their inspired testimonials. These six folks in particular, Melissa Doebert, John Ehmann, Terri Green, Jodi Greenmeier, Greg Hilbert and David Powers gave us outstanding material to work with and were quite brave and generous to stand in front of a video camera and share their comments.”

The award was presented by the Credit Union National Association (CUNA) Marketing & Business
Development Council, a national network comprised of over 1,200 credit union marketing and business
development professionals. Awards are given in 30 categories ranging from advertising to community
events.

InterLutions won the CU Association/League or CUSO Marketing category for its entry titled I-Care: The
Collaborative Healthcare Solution for Credit Unions. The entry featured a national postcard and video
advertising campaign that used participants’ testimonials to introduce the revolutionary credit union
employee benefit solutions initiative. The I-Care campaign was created by Credit Union Story, a division
of Milwaukee-based Burton Karstedt Advertising/Marketing, Inc., specialists in credit union marketing.

“The credit union industry has no shortage of marketing and business development talent, but, as the
name of the prize suggests, these professionals shine the brightest,” said Amber Scott, Chair of the
CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing &
Communications at 1st MidAmerica CU. “Bold, inventive and fearless in the face of uncertainty, the
2017 Diamond Award winners inspire us to aim higher and try new approaches.”

Helping Members to be Wildly Successful

About InterLutions, LLC
InterLutions, LLC is a wholly-owned Credit Union Service Organization formed by Corporate Central Credit Union in 2015. Its primary focus is to provide innovative business solutions to advance the credit union industry and movement. The CUSO was launched on the idea that collaboration within the credit union industry will provide more reliable and cost-efficient ways to keep credit unions strong and healthy. Please visit www.interlutionsCUSO.com

About Corporate Central Credit Union
Corporate Central Credit Union is a federally insured financial cooperative that is strongly committed to its mission: helping members to be wildly successful. Built on the values of commitment to service, fiscal responsibility, and respect for the individual, Corporate Central adheres to the highest standards of integrity, professional ethics, cooperation, and teamwork. A strong focus on maintaining quality partnerships with members nationwide enables Corporate Central to remain firmly rooted in the tradition of “people helping people.” 

CUNA Marketing & Business Development Council
The CUNA Marketing & Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing & Business Development Council is one of six CUNA Councils, a network of more than 6,800 credit union professionals. For more information, visit www.cunacouncils.org.

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Corporate Central Credit Union
6262 South Lowell Place, Muskego, WI 53150
Phone: (800) 242-4747 | Fax: (414) 427-3700
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