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Events

Virtual Digital Marketing Forum 2022

Tuesday, March 8, 2022, All Day Central Time (CST)

Corporate Central's Digital Marketing Forum will be held virtually on Tuesday, March 8 and Wednesday, March 9. The two-day forum will feature session topics including SEO, digital advertising, and social media marketing. All sessions will be recorded, uploaded to Corporate Central’s private YouTube channel, then made available to attendees following the series. Morning and afternoon sessions have been conveniently scheduled to accommodate busy schedules. New this year, CPE credits available for eligible attendees.

ATTENTION: Earning CPE credits and keeping records of your educational achievements are important. To ensure we track attendance and award credits properly, each individual must register separately and attend each session individually.

After attending this virtual forum, attendees will be able to:

  • Discover platforms that will best help you reach your members
  • Discern what types of content best support your member throughout the buying journey
  • Discuss the role that paid social can play in a social media mix
  • Determine the mix that best helps you achieve business results, and learn an approach to goal-setting
  • Optimize web pages and grow organic search engine leads
  • Utilize machine learning tools to drive meaningful results for your credit union
  • Explain why TikTok makes sense for brands and small businesses

The cost per attendee is $89. Participants will have registration fees debited from their Corporate Central accounts on March 8, 2022.

Register for the Event


Agenda

Tuesday, March 8

10:00 a.m. to 12:00 p.m. - Sarah Best presents How to Determine Your Social Media Mix Workshop

2:00 p.m. to 3:00 p.m. - Eagan Heath presents How and Where to Rank Higher Organically on Google

Wednesday, March 9

10:00 a.m. to 11:00 a.m. - Andrew Miller presents Unlock Digital Marketing Success at the Intersection of Financial Services and Machine Learning

2:00 p.m. to 3:00 p.m. - Katie Grant presents TikTok (Ya Don’t Stop): Building Relationships With A New Audience


Session Information

How to Determine Your Social Media Mix Workshop
According to a 2021 Harris Poll, 71% of purchases are influenced by social media from friends or family, while 63% are influenced by a company’s social media. In this 2-hour workshop, social expert Sarah Best will walk you through data that can help you determine which social platforms to focus on and how to speak to members effectively via social media using a FEEL - THINK - DO framework designed to support members through a sales journey. We will also discuss why paid social media strategies matter, and how to set goals for your social media program.

How and Where to Rank Higher Organically on Google
When people need a product or service, they search Google, so that's where you want your brand to be. Learn from SEO agency owner how to research keywords, optimize your web pages, blog for SEO, and earn links to your website to grow your organic search engine leads and sales.

Unlock Digital Marketing Success at the Intersection of Financial Services and Machine Learning
Machine learning tools are not here to replace us as digital marketers, but they can help us build and measure smarter campaigns, even with less access to regulated member data. Andrew will share the "no-code" machine learning tools and tips that you can put to work today to drive meaningful results for your credit union.

TikTok (Ya Don’t Stop): Building Relationships With A New Audience
With all the dance trends and shenanigans, is TikTok a platform brands should explore? It’s not just for the kids – more and more “millennial boomers” are spending time on TikTok. In fact, TikTok has over 800 million active users worldwide. But with all the dance trends and shenanigans, is it a platform small businesses should explore?

The Wisconsin Department of Natural Resources has spent much of the last two years testing ways to make the platform work to engage with a younger audience. Learn how they have built a strong, engaged following, gone viral, and learned a lot of what works (and doesn’t) along the way.

Key Takeaways

  • Why TikTok makes sense for brands and small businesses (even “boring” ones like government!)
  • What is the TikTok audience?
  • Top tips for creating engaging videos for TikTok
  • Plus, learn how to create a TikTok in the app and get some practice making it happen

Our Speakers

Sarah Best Sarah Best

CEO + Chief Strategist                                                                       

Sarah Best Strategy                                              


About Sarah Best
Sarah Best, CEO + Chief Strategist of Sarah Best Strategy and her team have won over a dozen awards for their work including best use of a social media platform from Travel + Leisure Magazine. Recently selected as a 40 Under 40 by In Business Magazine, her work has been featured in Mashable, TechCrunch, Crain's Chicago Business, National Geographic Traveler, In Business Magazine, Chicago Tribune, and other publications. Best was tapped to speak at Social Media Week for the MacArthur Foundation, has been selected twice for SXSW in 2014 and 2018. She is an alumna of New York University and holds a certificate in Entrepreneurship from Babson College / Goldman Sachs 10,000 Small Businesses. She is a Rotarian, and a board member of several nonprofits.

Eagan Heath Eagan Heath

Founder and Owner  

Get Found Madison and Caravan Digital                                            


About Eagan Heath
Eagan Heath is the founder and owner of digital marketing agencies Get Found Madison and Caravan Digital. He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing. You can take his trainings in webinars and e-courses as well as in-person talks and seminars.

Andrew Miller

Andrew Miller

Co-Founder, VP of Strategy                                                                

Workshop Digital


About Andrew Miller
Andrew Miller is a data-driven marketer, speaker, and problem solver. He co-founded Workshop Digital in 2015 and as the VP of Strategy he devotes his time to developing new tools and strategies to help Workshop Digital’s clients achieve their lead generation goals. Miller regularly speaks to marketing and professional audiences with an authentic, passionate message to raise their collective marketing intelligence.

Katie Grant

Katie Grant

Digital Communications Section Chief – Office of Communications

Wisconsin Department of Natural Resources


About Katie Grant
Katie Grant is the Digital Communications Section Chief for the Wisconsin Department of Natural Resources. As a leader of the department’s Office of Communications, Grant oversees strategy and content creation for all of the department’s social media and manages the video and web teams. She is also the host and executive producer of the department’s Wild Wisconsin – Off The Record Podcast. Grant got her start in social media through her own business of teaching health coaches how to build their businesses online and has done social media in various industries, including non-profit events, restaurants, and grocery. Grant is fascinated by how digital storytelling is always evolving and making the world smaller.


CPE Information

In accordance with the National Registry of CPE Sponsors, CPE credits will be granted based on a 50-minute hour to registered attendees that attend the Internet-based conference. Recommended CPE credit to be awarded for program: 5.0 credits

All required information must be entered to be awarded CPE credits.

For additional information regarding the program please contact us.

Corporate Central Credit Union and Our Family of CUSOs (Emergifi, InterLutions, QuantyPhi) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.


Additional Information

Registration Fee: $89/attendee

Refund Policy: A registrant may cancel seven business days or more prior to an event for 100% refund. If a registrant cancels less than seven business days prior to event, they will receive no refund. A substitute registrant is welcome to attend.

Prerequisites: No prerequisites are required for this conference

Who should attend:

  • Marketing professions
  • Business development professionals
  • C-level executives or any other positions involved with marketing decisions

Advanced Preparation: No advanced preparation is required

Delivery Method: Internet-Based

Program Level: Basic

Field of Study: Communications and Marketing

For more information regarding administrative policies such as complaint and refund, please contact Marketing.

Our Family of CUSOs

Emergifi Logo Interlutions CUSO Quantify CUSO