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2022 Digital Marketing Forum

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ATTENTION: To be eligible for CPE credits, attendees must actively participate for the duration of each session. Watching a recorded session does not count towards CPE credits. Attendees wishing to earn CPE credits must complete the survey below.

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Please complete the survey by Friday, March 18 to earn CPE credits.


Session Recordings

How to Determine Your Social Media Mix Workshop
Presented by: Sarah Best
According to a 2021 Harris Poll, 71% of purchases are influenced by social media from friends or family, while 63% are influenced by a company’s social media. In this 2-hour workshop, social expert Sarah Best will walk you through data that can help you determine which social platforms to focus on and how to speak to members effectively via social media using a FEEL - THINK - DO framework designed to support members through a sales journey. We will also discuss why paid social media strategies matter, and how to set goals for your social media program.

Social Media Mix Handout KPI Handout

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How and Where to Rank Higher Organically on Google
Presented by: Eagan Heath
When people need a product or service, they search Google, so that's where you want your brand to be. Learn from SEO agency owner how to research keywords, optimize your web pages, blog for SEO, and earn links to your website to grow your organic search engine leads and sales.

Take Eagan's Search Marketing Course

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Unlock Digital Marketing Success at the Intersection of Financial Services and Machine Learning
Presented by: Andrew Miller
Machine learning tools are not here to replace us as digital marketers, but they can help us build and measure smarter campaigns, even with less access to regulated member data. Andrew will share the "no-code" machine learning tools and tips that you can put to work today to drive meaningful results for your credit union.

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TikTok (Ya Don’t Stop): Building Relationships With A New Audience
Presented by: Katie Grant
With all the dance trends and shenanigans, is TikTok a platform brands should explore? It’s not just for the kids – more and more “millennial boomers” are spending time on TikTok. In fact, TikTok has over 800 million active users worldwide. But with all the dance trends and shenanigans, is it a platform small businesses should explore?

The Wisconsin Department of Natural Resources has spent much of the last two years testing ways to make the platform work to engage with a younger audience. Learn how they have built a strong, engaged following, gone viral, and learned a lot of what works (and doesn’t) along the way.

Key Takeaways

  • Why TikTok makes sense for brands and small businesses (even “boring” ones like government!)
  • What is the TikTok audience?
  • Top tips for creating engaging videos for TikTok
  • Plus, learn how to create a TikTok in the app and get some practice making it happen

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